The incongruity-resolution model plays a key role in the cognitive mechanisms of perceived humour. This study employed the incongruity-resolution model to discuss humorous design techniques to help design novices and students understand the influence of various humorous design techniques on perceived humour. First, 260 humorous products currently…

Research investigating pragmatic abilities in healthy aging suggests that both production and comprehension might be compromised; however, it is not clear how pragmatic abilities evolve in late adulthood, as well as when difficulties are more likely to arise. The aim of this study is to investigate the decline of pragmatic skills in aging, and to…

Students process information in two modes: cognitive and experiential. Case studies and stories are generally used as tools for experiential information processing. This article uses memes as an instructional tool to deliver information for experiential information processing in a public speaking course. The effectiveness of memes as an…

Three great theories of humour aspire to summarize the meaning of humour into one formula. Since humour is a complex phenomenon, with a number of different forms, it is necessary to analyze a number of humour patterns in order to create a more reliable base for defining the meaning of humour. We have started from the concept of basic jokes. These…

Research into the persuasiveness of satirical news has found mixed results. Two possible explanations lie in the lack of clarity about mechanisms underlying the influence of consuming different types of satirical content. In six experiments (N[subscript total] = 3,139), we investigated how (different types of) humorous versus nonhumorous…