NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 2 results Save | Export
Customer Service Quality, Emotional Brand Attachment and Customer Citizenship Behaviors: Findings from an Emerging Higher Education Market
Peer reviewed Peer reviewed
Direct linkDirect link
Khurram Sharif; Mouna Sidi Lemine – Journal of Marketing for Higher Education, 2024
This study examined the impact of university services on customers' (students') Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the role customer service generated EBA played in motivating students to exhibit voluntary and extra-role behaviors. Using 568…
Descriptors: Universities, Student Satisfaction, Consumer Economics, Helping Relationship
Not All Bloom and Gloom: Assessing Constructive Alignment, Higher Order Cognitive Skills, and Their Influence on Students' Perceived Learning within the Practical Components of an Undergraduate Biology Course
Peer reviewed Peer reviewed
Direct linkDirect link
Christopher Cammies; John A. Cunningham; Rebecca K. Pike – Journal of Biological Education, 2024
Students must develop higher order cognitive skills (HOCS) that allow them to think critically and use their learning in novel situations. However, little is known about how including HOCS in teaching and assessment affects students' perception of learning. We combine quantitative and qualitative data to determine whether the inclusion of HOCS and…
Descriptors: Foreign Countries, Thinking Skills, Critical Thinking, Educational Objectives