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Easing the Anxiety of the College Search Process through the Use of Music in Its Digital Touchpoints
Peer reviewed
Direct linkKristy Tuccarione – College and University, 2025
This study examines how universities can increase enrollment by incorporating music into their advertisements to alleviate anxiety. Gen Z spends more time listening to music than any other demographic. Music is the conduit between universities and prospective students because music can calm an anxious mind. Graduating high schoolers are most…
Descriptors: Anxiety, Stress Management, Music, High School Students
