Entrepreneurship education has gained significant attention from scholars and policymakers for its potential to shape students' entrepreneurial aspirations. However, its effectiveness in influencing entrepreneurial intentions remains inconsistent and controversial. Drawing on social cognitive theory, we investigated the curvilinear impact of…

Background/purpose: Vietnam's higher education (HE) market has become increasingly competitive, with institutional branding playing a crucial role in attracting prospective students. This paper examines how Customer-Based Brand Equity (CBBE) affects the choice of Higher Education Institutions (HEIs) through Integrated Marketing Communication…

This research investigated the relationship between emotional intelligence of university students and their resilience ability during crisis: the pandemic of COVID-19. A large-scale quantitative approach was applied with a national survey in the midst of the fourth wave of COVID-19 outbreak in Vietnam. The research obtained data from 2252 students…

Drawing on social cognitive theory, we developed a research model in which entrepreneurial alertness mediates the effect of entrepreneurship education on entrepreneurial intentions, and this process is moderated by resilience. The data for our research model were collected from 612 undergraduate students majoring in business from six universities…

Purpose: This study examines the impact of entrepreneurship education on the social entrepreneurship intentions of undergraduate students with a focus on the mediating effects of individual capital, such as human, social and cultural capital. Design/methodology/approach: This study adopted a quantitative approach with data collected from 392…

The professional work of today's agricultural and forestry engineers is changing dramatically under the impact of the 4th industrial revolution. In that context, the competence to apply information technology (IT) is one of the core and significant competencies. Therefore, in order for training products to meet the needs of society, one of the…

Learner autonomy has been considered an essential goal of English as a Foreign Language (EFL) education. This capacity empowers students to actively engage in learning activities and gives them greater control over their learning environment. Existing research on learner autonomy has proposed six conceptual models, yet these frameworks have…

Purpose: This study takes its basis in job demands-resources (JD-R) and psychological resource theories to investigate the role of two personal factors -- psychological capital (PsyCap) and study crafting -- in the quality of university life of business students. Design/methodology/approach: A sample of 806 undergraduate business students in…

Purpose: This paper aims to identify predictors that affect business student perceptions on ethical decision-making. This paper also investigates how those predictors impact the decision-making related to ethical matters among Vietnamese business students. Design/methodology/approach: A survey was conducted to collect data for testing the…

With both the quantitative and qualitative data from 628 responses to a set of questionnaire collected from the undergraduates of three educational institutions in central Vietnam, this study analyzed learners' needs of "intercultural communication competence" (ICC) related to their studying of English for tourism purposes and future…

Background: Due to the impact of COVID-19, loneliness rates among university students have increased. Despite research evidence on the impact of loneliness on depression among university students, only a few studies have focused on the mediating mechanism of this relationship. The investigation of the role of self-esteem and life satisfaction in…

This study aims to investigate the influence of gamification on students' engagement, learning effectiveness, and satisfaction in higher education, as well as the function of engagement and learning effectiveness in moderating the connection. Data were obtained quantitatively from 306 undergraduate and graduate students in Vietnam who participated…

The proliferation of artificial intelligence (AI) technology has brought both innovative opportunities and unprecedented challenges to the education sector. Although AI makes education more accessible and efficient, the intentional misuse of AI chatbots in facilitating academic cheating has become a growing concern. By using the indirect…

The use of grades as an extrinsic motivator in formal schooling has been demonstrated in previous research to have negative implications for students' learning and mental health. This subject matter has been particularly absent from the research literature in Vietnam, where the obsession with grades is self-evident. The present study aims to…

Plagiarism is seen as a significant and extensively discussed matter in academic environments. This research aims to investigate the perception and attitudes of English major students towards plagiarism in academic writing. It seeks to explore the existing knowledge about the concept of plagiarism among English major students at a university in…