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Doing the Right Thing in Advertising: Moral Education and Training
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Erin Schauster – Journal of Advertising Education, 2024
Undergraduate students showed an increase in moral reasoning (DIT) after a semester-long course covering topics of advertising ethics, completing a new advertising ethics training program (CEAE), and engaging in activities that allowed for reflection. Students placed more importance on postconventional stages of moral reasoning over personal…
Descriptors: Advertising, Teaching Methods, Professional Education, Moral Values