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Direct linkSchneider, Daniel; Harknett, Kristen – Sociological Methods & Research, 2022
In this article, we explore the use of Facebook targeted advertisements for the collection of survey data. We illustrate the potential of survey sampling and recruitment on Facebook through the example of building a large employee--employer linked data set as part of The Shift Project. We describe the workflow process of targeting, creating, and…
Descriptors: Social Media, Data Collection, Advertising, National Surveys
