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The Role of E-Mail Communications in Determining Response Rates and Mode of Participation in a Mixed-Mode Design
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Cernat, Alexandru; Lynn, Peter – Field Methods, 2018
This article is concerned with the extent to which the propensity to participate in a web face-to-face sequential mixed-mode survey is influenced by the ability to communicate with sample members by e-mail in addition to mail. Researchers may be able to collect e-mail addresses for sample members and to use them subsequently to send survey…
Descriptors: Computer Mediated Communication, Electronic Mail, Response Rates (Questionnaires), Mass Media Role