Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 0 |
| Since 2017 (last 10 years) | 1 |
Descriptor
Source
| Marketing Education Review | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
| Higher Education | 1 |
Audience
Location
| Ohio (Cincinnati) | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkHoughton, David M.; Schertzer, Clint; Beck, Scott – Marketing Education Review, 2018
Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…
Descriptors: Business Administration Education, Course Descriptions, Curriculum Design, Curriculum Development
