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Castañeda, Laura; Haggerty, Rebecca – Journalism and Mass Communication Educator, 2019
This study examined two sections of "Reporting and Writing I." One taught writing for text and broadcast concurrently, whereas the other taught these skills sequentially. A student survey found a strong preference for learning subjects sequentially. Outside evaluators assessing final stories rated text projects from students taught…
Descriptors: Student Attitudes, Preferences, Student Surveys, Student Projects
Pjesivac, Ivanka; Cantrell-Bickley, Yvonne; Hazinski, David – Journalism and Mass Communication Educator, 2018
In this essay, we describe modular production of television news, established at the University of Georgia, one of the leading journalism programs in the United States, in the scope of its experience-based learning efforts. The new method of producing television news assumes the innovative way of combining live and prerecorded segments of…
Descriptors: News Reporting, Time Management, Learning Theories, Television
Maddox, Lynda; Patino, Anthony; Kaltcheva, Velitchka D.; Pitta, Dennis A. – Journal of Advertising Education, 2018
This exploratory study demonstrates the effectiveness of using practice-based and client-focused active learning exercises to develop applied skills and better position the student as a candidate with both practical competencies and strong book knowledge. Findings from surveys of business managers indicate the need for real-world application of…
Descriptors: Teaching Methods, Advertising, Online Courses, Active Learning
Huang, Yi-Ching; Huang, Hsin-Yi Cyndi – English Language Teaching, 2019
Simulation technique could be effective if it is cleverly manipulated and incorporated in a project-based learning context. This current study aims to explore students' learning experience in a project-based simulated business context. The participants were 51 second and third year students who took Business English as an elective course at a…
Descriptors: Business English, English (Second Language), Second Language Learning, Second Language Instruction

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