The development of the VR ecosystem presents an unprecedented opportunity for the future of retail. Cultivating the foundational knowledge and skills necessary for retail students to thrive in this environment is essential. This study explores the potential of one such intervention through a Virtual Reality Retailing course that integrates a…

This exploratory study provides a foundation to measure students' level of learning based on education theory for digital technology and meaningful technology theory for digital literacy. There has yet to exist an effective assessment tool that can evaluate students' digital literacy. To provide initial insight into the digital technology…