The world of Higher Education has been evolving for some time. From only offering classes in a traditional face-to-face format, to correspondence classes, higher education now has the ability to teach fully online courses and programs. However, no matter how classes are taught, the primary goal in Higher Education has always been to educate…

This study aimed to gain insights into the differences in perceptions of blog writing of two types of writers (i.e., digital natives [DNs] vs. digital immigrants [DIs]). The study focused on the generational literature and Web 2.0 as an online writing platform, investigating the generational differences in DN and DI writers' perceptions on a…

This doctoral research study examined how nontraditional students from different generations experience returning to college to gain insight into their media and technology usage habits and determine how those differences might influence enrollment marketing practices. The study was designed and administered using relationship marketing as a…