The study evaluated the relationship between female sophomore students' participation in campus recreational sports, retention at the university, and graduation rates. The purpose is to identify the potential influence of participation in recreational activities on persistence toward graduation. Alexander Astin's Theory of Student Involvement and…

Recent recreation and sports marketing research demonstrates that involvement can be used as a new segmentation strategy and offers potential opportunities for better understanding of leisure participants. In the current study, the three-step the Psychological Continuum Model (PCM) segmentation procedure was performed for participant segmentation…