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Direct linkAllaa Barefah – Journal of Education for Business, 2024
Businesses use data to enhance operational performance, creating demand for professionally trained data/business analytics graduates. Universities offer a variety of academic programs in response to the increasing labor market demands. Yet, research on how well educational offerings adapt to market demand is scant. This paper aims to evaluate how…
Descriptors: Foreign Countries, Labor Market, Web Sites, College Programs
Houghton, David M.; Schertzer, Clint; Beck, Scott – Marketing Education Review, 2018
Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…
Descriptors: Business Administration Education, Course Descriptions, Curriculum Design, Curriculum Development
