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Wilson, Elizabeth J.; McCabe, Catherine; Smith, Robert S. – Marketing Education Review, 2018
College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…
Descriptors: Curriculum Development, Data Analysis, Problem Solving, Case Studies
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Calma, Angelito – International Journal of Educational Management, 2017
Purpose: The purpose of this paper is to provide an analysis of specific learning outcomes in an undergraduate commerce degree in a large research-intensive university in Australia. Design/methodology/approach: It uses data collected from assurance of learning activities as part of Association to Advance Collegiate Schools of Business…
Descriptors: Undergraduate Study, Business Administration Education, Outcomes of Education, College Outcomes Assessment
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Al Harbi, Abdullah Abdul Muhsen – English Language Teaching, 2017
This study aimed at evaluating EFL textbook for secondary stage in Saudi Public schools. Participants consisted of (100) male teachers and (73) female teachers teaching secondary stage students in two cities: Madinah and Dowadmi. The tool of the study designed to cover five dimensions: layout and design, the objectives of the textbook, teaching…
Descriptors: Textbook Evaluation, English (Second Language), Behavioral Objectives, Public Schools