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Developing Enrollment Intentions for Work-Based Learning That Uses Artificial Intelligence (AI): Aspects for Marketing Interventions for Higher Education Institutions

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Eiman Negm – Higher Education, Skills and Work-based Learning, 2025

Purpose: This study investigates the significant determinants that lead different work-field employees to develop intentions to enroll in educational programs that use artificial intelligence (AI). Venkatesh's (2000) technology acceptance model 3 (TAM3) is the foundation for the proposed research model in the current study, presenting a complete…

Descriptors: Work Based Learning, Artificial Intelligence, Computer Uses in Education, Intention

EdMedia + Innovate Learning: World Conference on Educational Media and Technology (Brussels, Belgium, July 1-5, 2024)

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Theo Bastiaens, Editor – Association for the Advancement of Computing in Education, 2024

The Association for the Advancement of Computing in Education (AACE) is an international, non-profit educational organization. The Association's purpose is to advance the knowledge, theory, and quality of teaching and learning at all levels with information technology. The "EdMedia + Innovate Learning" conference took place in Brussels,…

Descriptors: Educational Technology, Foreign Countries, Elementary Secondary Education, Electronic Learning