In Serbia, script diversity remains the norm, whereby Serbian is routinely written in both the Cyrillic and Latin alphabets. This is not free of political contestation. Metadiscourses construct Cyrillic as the authentic script and central to ethnoidentity or, alternatively, as indexing dangerous nationalism, conservatism and Russian-leaning…

In an increasingly globalised and multilingual world, the use of different scripts in the same semiotic landscape is an increasingly frequent and widespread phenomenon. For this reason, it is vital to conduct research focusing on multiscriptality in order to better understand the linguistic and semiotic functions of the use of multiple scripts…