The concept of identity has become prominent in the study of Canadian education. We further the understanding of identity by examining the ways through which adults present themselves as subjects in learning processes. We recruited 134 adults who had recently read self-help books pertaining to health, careers, or relationships, and conducted…

This article explores and explains the subjectivity of self-helping adult learners, as depicted in contemporary, best-selling self-help books. It interrogates how those self-help texts embody particular features of self-helping subjectivity by appropriating neoliberalist perspectives on self and the world. It illuminates four salient features of…