The rapid adoption and evolution of generative artificial intelligence (AI) tools like ChatGPT and Gemini have impacted marketing education and practice. This paper introduces a prompt engineering assignment that utilizes generative AI to build critical thinking skills through the development of keyword research strategies, customer profiles, and…

The ability to synthesize and communicate complicated problems with confidence is paramount for success in STEM fields, but programs tend to overemphasize memorization. We conducted a preliminary study to determine if asking students to repeatedly link materials: (1) improved students' ability to build connections; and (2) increased students'…

Because students and professors place different values on syllabi components, perceptions of course objectives vary. Previous studies investigated the relationship between students' and instructors' expectations and syllabi content, but do not address the role of explicitly stated course objectives in syllabi. Our study used qualitative methods to…

The article gives a brief review on how to improve students' speaking skills via modeling dialogues in FL class. This study can be considered the continuation of the research undertaken by the authors in 2018, in which the authors put forward the hypothesis that students' speaking skills improve provided their ability to match speech patterns to…