China's rapid economic growth and correlating growth of metropolitan areas has attracted young people leaving their hometowns from the rural areas. Revitalizing the rural areas has been a national development strategy in China. College students returning home to start businesses is one way to alleviate the current shortage of young talents in…

With the increasing employment pressure of college students and the steady promotion of China's rural revitalization strategy, attracting college students to participate in rural revitalization has become an important issue. This study explores the relationship between rural volunteering, role identity, and career expectations of college students'…