In the identification process, there may be gifted students who may be unnoticed or students who are misdiagnosed and are disappointed. In this context, this study is a step that may solve these two problems about the identification of mathematically gifted students with the help of data mining, which is data analysis methodology that has been…

We provide an overview of ways to involve undergraduate business and retailing students in faculty research projects and discuss advantages of these student-faculty collaborations. We use Kolb's experiential learning cycle to provide a framework for creating an effective and engaging undergraduate research experience and use it to classify types…

As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…