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Direct linkZhu, Pinfan – Journal of Technical Writing and Communication, 2010
Cross-cultural blunders caused by inappropriate use of language are a common problem in international professional communication. They cause misunderstanding, lead to business failures, and tend to be offensive at times. Such blunders may occur in business ads, slogans, products names, and instructions. Understanding their causes and finding…
Descriptors: Language Usage, Semantics, Intercultural Communication, Technical Writing
Download full textAhmed, Mustafa Shazali Mustafa – English Language Teaching, 2009
The study investigated the importance of two elements in the process of syllabus design (ends / means specifications, program implementation) in the faculty of Islamic and Arabic studies, Nile Valley University, designed in 1995. Results indicate that the ends/means specifications stage is used to present the general aims and the objective of each…
Descriptors: Content Analysis, Required Courses, Degree Requirements, English Curriculum
Connatser, Bradford R. – Journal of Technical Writing and Communication, 2007
A common aphorism in the halls of education is that the writing skills of Americans decline over time. Compared to the "golden age of letters," so the argument goes, each subsequent generation of writers is worse than the last. Although contemporary readers and educators commiserate over encounters with bad writing, a fair comparison of 18th…
Descriptors: Technical Writing, Communication Problems, Writing Improvement, United States History
