Questionnaire designers use readability measures to ensure that questions can be understood by the target population. The most common measure is the Flesch-Kincaid Grade level, but other formulas exist. This article compares six different readability measures across 150 questions in a self-administered questionnaire, finding notable variation in…

Institutions of higher education rely on student surveys for a number of purposes, including planning, assessment, and research. Web surveys are especially prevalent given their ease of use and low-cost; yet, obtaining a high response rate is a challenge. Although researchers have investigated the use of incentives in traditional mail surveys,…

This paper reviews the literature on comparing online and paper course evaluations in higher education and provides a case study of a very large randomised trial on the topic. It presents a mixed but generally optimistic picture of online course evaluations with respect to response rates, what they indicate, and how to increase them. The paper…

This article investigates if online evaluation leads to different results than paper-and-pencil evaluation. Given that most previous studies confound the evaluation mode (online versus paper) with the evaluation situation (in class versus after class), we expected that evaluation results would be influenced only by the evaluation situation,…

The study examined a new asynchronous model for online teaching, learning and assessment, called OTLA. It is designed for higher-education institutions and is based on LMS (Learning Management System) as well as other relevant IT tools. The new model includes six digital basic components: text, hypertext, text reading, lectures (voice/video),…

Three pilot studies were conducted to obtain information about sexual assault perpetration from adult men in the United States. Each used the same random digit-dial sampling and recruitment strategy. One pilot was administered by telephone and two via the Web. Response rates in all pilots were low. Although results cannot be generalized beyond the…

Presented at the Association for Institutional Research (AIR) in Kansas City in June 2007. This presentation explores what has been learned in the effort to maintain the ability to collect demographic information on SAT test takers when registration moved to the web. The information which is collected for research purposes include student's…

This study was designed to examine response rates and bias among a sample of community college students who received a district-wide survey by standard mail or e-mail. Findings suggest that predictors of response and types of responses are not appreciably different across paper and online mail-out samples when these samples are "matched" in terms…

Research regarding the optimal fielding of online surveys is in its infancy and just beginning to offer clear suggestions for effective recruiting of participants as well as techniques for maximizing the response rate. In this article, the authors discuss the process of recruiting participants by e-mailing invitations to a list of recipients…

The purpose of this study was to determine whether or not survey medium (electronic versus paper format) has a significant effect on the results achieved. To compare survey media, responses from elementary students to British Columbia's Satisfaction Survey were analyzed. Although this study was not experimental in design, the data set served as a…

The purpose of this study was to use a nonexperimental, quantitative design to compare mail and web surveys with survey mode self-selection at two data collection waves. Research questions examined differences and predictabilities among demographics (gender, ethnicity, age, and professional employment) and response quality (pronoun use, item…

This chapter provides an overview of sampling methods that are appropriate for conducting online surveys. The authors review some of the basic concepts relevant to online survey sampling, present some probability and nonprobability techniques for selecting a sample, and briefly discuss sample size determination and nonresponse bias. Although some…

This article provides a broad overview of the definition of web-based surveys examining some of the benefits and burdens related to using the Web for data collection. It draws upon the experience of two years of data collection on 10 university campuses demonstrating that there are noticeable differences in the speed with which web-based surveys…

Background: This study assessed whether data-collection formats, computerized versus paper-and-pencil, affect response patterns and descriptive statistics for adolescent health assessment surveys. Youth were assessed as part of a health risk reduction program. Methods: Baseline data from 1131 youth were analyzed. Participants completed the…