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Download full textThamwipat, Kuntida; Princhankol, Pornpapatsorn; Deeyen, Naphat – International Education Studies, 2019
This research was aimed to explore the demands of the people in the communities in order to develop multimedia and activities to promote products made by state enterprise communities in the Bangmod Project 4.0 through Community-Based Learning among undergraduate students of King Mongkut's University of Technology Thonburi, to examine the…
Descriptors: School Community Relationship, Community Education, Undergraduate Students, Community Attitudes
Direct linkFinch, David; Nadeau, John; O'Reilly, Norm – Journal of Marketing Education, 2013
Drawing on the marketing literature, as well as the views of both marketing educators and current marketers in Canada, a survey was conducted of marketing practitioners to determine their top priorities for improvement in marketing education, as well as the key challenges in need of attention. An importance-performance analysis was carried out on…
Descriptors: Business Administration Education, Merchandising, Foreign Countries, Teacher Effectiveness
Incorporating an Authentic Learning Strategy into Undergraduate Apparel and Merchandising Curriculum
Ma, Yoon Jin; Lee, Hyun-Hwa – Journal of Experiential Education, 2012
An authentic learning strategy fostering students' active learning was studied using the scenario of a real-world project. Students from two different classes at two different universities worked as clients or consultants to develop an apparel sourcing strategy. Quantitative and qualitative data were gathered from 44 undergraduates enrolled in…
Descriptors: Instructional Effectiveness, Active Learning, Merchandising, Communication Skills
