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Direct linkLaShure, Faith; Randall, Stacey; Hinkle, Henry – Strategic Enrollment Management Quarterly, 2019
This article follows a small piece of one community college's SEM [strategic enrollment management] journey in using its student retention data to identify opportunities to deploy re-enrollment strategies. The re-enrollment rates of new students who did not return following their first semester served as the starting point of the investigation;…
Descriptors: Community Colleges, Two Year College Students, Enrollment Management, School Holding Power
