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Direct linkCone, Joseph – Journal of Extension, 2013
To engage recipients of Extension science-based video programming involves understanding what behaviors and decisions the recipients may be considering that can be affected by the programming. Such understanding may be developed through interviews, focus groups, and surveys, which should provide guidance for elements of the style and content of…
Descriptors: Video Technology, Audience Analysis, Audience Awareness, Affective Behavior
Kaufman, Eric K.; Rateau, Richard J.; Ellis, Keyana C.; Kasperbauer, Holly Jo; Stacklin, Laura R. – Journal of Leadership Education, 2010
Needs assessment is the first step in developing a leadership education program. During the spring of 2008 researchers and program planners conducted focus groups sessions with representatives from Virginia's agricultural community with the goal of assessing the leadership development interests and needs of that community. As one focus group…
Descriptors: Agricultural Education, Needs Assessment, Community Needs, Leadership
