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Direct linkFred Awaah; Munkaila Abdulai; Esther Julia Korkor Attiogbe – Journal of Applied Research in Higher Education, 2025
Purpose: The study investigates the comparative efficacy of the culturo-techno-contextual approach (CTCA) and the lecture method in students' understanding of the human resource management (HRM) curriculum in Ghana. Design/methodology/approach: A quasi-experimental design is employed to gather data from 245 4th-year undergraduate students studying…
Descriptors: Human Resources, Personnel Management, Foreign Countries, Undergraduate Students
Bell, Heather; Bell, Robin – Journal of Further and Higher Education, 2018
This article details an approach to teaching entrepreneurship to Higher National Diploma (HND) students that combines lecture-based and experiential learning processes to increase student learning, comprehension, and entrepreneurial skills. A UK university redesigned an entrepreneurship course to have students design and implement business plans…
Descriptors: Active Learning, Entrepreneurship, Lecture Method, Experiential Learning
Martins, Julia; Fortmüller, Richard; Powell, Owen – Journal of Education for Business, 2017
Economics and business students regularly behave less prosocially than others. Can ethics training reverse this tendency? Results from a repeated public goods experiment reveal that it can. Students who attend an interactive lecture on social dilemmas show significantly more cooperation than others. However, the lecture does not appear to increase…
Descriptors: Social Problems, Prosocial Behavior, Ethical Instruction, Lecture Method
McCormick, Blaine; Gray, Van – Journal of Management Education, 2011
Coca-Cola is available in more than 200 countries and territories. As such, it stands as a readily available resource for teaching business lessons in developing countries. This article presents the use of a bottle of Coke to teach 12 basic business lessons. Designed for minimally educated entrepreneurs starting or running microenterprises, each…
Descriptors: Discussion (Teaching Technique), Entrepreneurship, Business Education, Developing Nations
Masikunis, George; Panayiotidis, Andreas; Burke, Linda – Innovations in Education and Teaching International, 2009
This article describes the use of an Electronic Voting System (EVS) in large group lectures within a business and management undergraduate degree programme, in an attempt to make them more interactive. The intention was to ensure that the introduction of the EVS-style lecture was educationally driven, linked to interactive learning activities in…
Descriptors: Instructional Design, Lecture Method, Undergraduate Students, Foreign Countries
Camiciottoli, Belinda Crawford – English for Specific Purposes, 2010
An increasing number of European students are taking advantage of Erasmus mobility programs to study in a foreign country. This has brought to the forefront their special needs as L2 learners, which presents some unique challenges for EAP/ESP researchers and practitioners working in European universities. A case in point is represented by problems…
Descriptors: Student Mobility, English (Second Language), Study Abroad, Foreign Countries
Burke, Lisa A.; James, Karen E. – Business Communication Quarterly, 2008
The use of PowerPoint (PPT)-based lectures in business classes is prevalent, yet it remains empirically understudied in business education research. The authors investigate whether students in the contemporary business classroom view PPT as a novel stimulus and whether these perceptions of novelty are related to students' self-assessment of…
Descriptors: Business Education, Lecture Method, Multimedia Instruction, Multimedia Materials
Levine, Mark F.; Guy, Paul W. – Journal of College Teaching & Learning, 2007
The present study investigates pre-business students' reaction to Activity Based Learning in a lower division core required course entitled Introduction to Global Business in the business curriculum at California State University Chico. The study investigates students' preference for Activity Based Learning in comparison to a more traditional…
Descriptors: Required Courses, Business Education, Student Attitudes, Teaching Methods
