Ageism is highly prevalent, especially among college students. However, efforts to reduce ageism largely take place in helping professions. This activity seeks to promote positive perceptions toward older adults and aging among communication undergraduate students through gerontological education, a positive intergeneration contact experience, a…

Young adults hold many stereotypes about aging and older adults that formal education cannot always address. Interaction and community engagement projects with older adults can challenge and dispel stereotypes young adults hold about older adults. This semesterlong project is designed for undergraduate students in interpersonal and relational…

Intergenerational service-learning for undergraduate students seeks to generate interest about the older adult population, while increasing knowledge and improving attitudes about aging and reducing ageism. It is difficult to make an impact on students' views in a short time period, such as an academic quarter. This comparative effectiveness…

This paper considers the issues and challenges associated with ageism relating to the Baby Boomer generation in Corporate America. Stereotypes about older workers are examined along with types of discrimination facing Boomers. The TEAM approach is proposed to combat ageism in the workplace. The strategy includes using intergenerational teams,…