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Cain, Victoria – Paedagogica Historica: International Journal of the History of Education, 2012
Urged on by a young generation of reform-minded professionals, museums in the United States adopted the premises and practices of consumer culture in the early twentieth century. This article argues that this turn towards consumer culture resulted from a new institutional commitment to public education and a radical re-conception of visual…
Descriptors: Salesmanship, Museums, Public Education, Educational History

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