This article extends the literature on 21st-century learning skills needed for workplace success by providing an empirical examination of employers' direct communication to potential employees via job advertisements. Our descriptive analysis of 142,000 job advertisements provides two contributions. First, this is one of the first studies to…

Prior studies examining imitation of exemplar solutions have produced a mixed pattern of findings with some studies indicating that exemplar imitation contributes to creative problem-solving and other studies indicating that it may inhibit creative problem-solving. In the present effort, it is argued that the effects of exemplar imitation on…

Creating inclusive classrooms, and especially creating inclusive and diverse working groups, can be a challenge in the advertising curriculum. The ad industry values diversity, and employers in general value students who know how to effectively work in groups. This article reports survey data of what makes students feel not included in classroom…

Some years back, the author found the following problem in a spatial puzzle book: how many ways can you put four blocks together, face to face (with no vertical rotation symmetry)? He gave each student just four blocks and they collectively tried combinations to eventually agree on the answer of 15. He used to think it was a halfway decent task,…

Most educators who teach the advertising campaigns course require students to work as groups. A review of cooperative learning and group dynamics literature, however, suggests that unless students are systematically prepared for group work instructional goals will be difficult to achieve. This article describes how pre-training activities in group…

Ethnic diversity in the advertising industry could be a solution for culturally insensitive advertising. Insights from advertising professionals, obtained via in-depth interviews, reveal minorities are hindered by bias, resulting in low hiring ratios and lack of retention. Large segments of minorities may not consider advertising for a career.…

The purpose of this study is to investigate the emphasis placed on technical and soft skills by prospective employers for accounting positions and graduate accounting positions in particular. The data was gathered from job advertisements placed in the careers section of a major newspaper in Queensland Australia over a four-year period from 2006 to…

Industry and authors of 21st Century Skill Frameworks are calling for student proficiency in creativity, problem-solving, innovation, collaboration, and communication skills. This project involved 13 fifth grade gifted students in inventing products for a specified audience with a set of given materials, time limit, and topic constraints. The…

Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…

Even the youngest readers and writers in today's classrooms can benefit enormously from engagement with a wide range of traditional and nontraditional texts. This teacher-friendly handbook is packed with creative strategies for introducing K-3 students to fiction, poetry, and plays; informational texts; graphic novels; digital storytelling;…