In this article, the author discusses how to transform a down-on-its-luck library into an irresistible place for boys. She suggests to begin with vision, energy, and a lot of hard work. Based on the author's 30-plus years of experience working with students, she knows boys respond well to a scholarly environment. In fact, it is one of the ways…

Microsoft and Google have very different business models. Microsoft believes that if they build it, people will come--and buy their products. Google's approach is different: if they build it, people will integrate it into their lives. People use Microsoft's product on Microsoft's terms, but people use Google products on "their" terms. In this…