Background: Previous research has advocated the use of an integrated business curriculum, and has examined issues related to content, design and delivery of an integrated curriculum. However, no study was found that evaluated deans' perceptions of the importance of integration, the status of integration efforts, and the resources necessary for…

The purpose of this study is to examine the measurable impacts of shortening lectures and increasing engaged learning activities in an undergraduate marketing course. Class pedagogy is progressively changed over six semesters from a lecture-based format to a hybrid of lecture and engaged learning activities. The researchers ask whether these…

The business education curriculum encompasses the educational experiences of business students at all levels. Business education curricula include a variety of programs, courses, units, course objectives, student competencies, assessments, and extracurricular activities that have evolved over the years. Curricula are driven by numerous internal…