Continuing and professional education units are faced with the constant need to keep pace with dynamic labor markets when assessing program offerings and content. Real-time labor-market data derived from detailed analysis of online job postings offers a new tool for more easily aligning programs to local labor-market demand. The authors describe a…

According to the author, the setting for their nonprofit education center was close to ideal: Support from a dean who cares deeply about nonprofit organizations; encouragement from the university and its renewed focus on reaching beyond its walls on the eve of its centennial; and a generous gift from alumni who have been affiliated with the…

In spring 2010, institution-wide budget cuts resulted in several layoffs at Framingham State University (FSU), including the position of Associate Dean of the Division of Graduate and Continuing Education (DGCE). In his position as the Associate Vice President for Academic Affairs and Dean of DGCE, Scott Greenberg asked their Vice President for…

In 2002 President Martin Jischke initiated a new era in strategic planning at Purdue. Under his leadership, strategic planning became a centralized activity with unit plans aligned to the university plan. Strategic goals were designed to have maximum impact, which would be measurable through metrics. Strategic planning at Purdue would be an…

Education in the 21st century is diverse not only in content and discipline but also in format and delivery. Today's students have access to a broad range of information, knowledge, ideas, and opinions well beyond their classroom. Never before have learners been able to interact so closely with instructors, mentors, subject-matter experts, and…

Educators, career counseling offices and alumni associations know well the stories of mid-career challenges. Courted by companies at graduation and quickly promoted in early years, well-educated professionals may assume that success will always be theirs for the asking, even if they take time off. It can be equally easy for universities to assume…

In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university.…