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Direct linkHoughton, David M.; Schertzer, Clint; Beck, Scott – Marketing Education Review, 2018
Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…
Descriptors: Business Administration Education, Course Descriptions, Curriculum Design, Curriculum Development
