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| Zemke, Ron | 1 |
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Zemke, Ron – Training, 1985
Discusses the marketing value and strategic necessity of planned and promoted customer education. The article examines customer training by the manufacturer as a definite trend in the microcomputer industry. Elements of a good customer training program are described along with suggestions for starting such a program. (CT)
Descriptors: Computers, Information Services, Marketing, Merchandise Information
