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Takane, Yoshio – Psychometrika, 1982
A maximum likelihood estimation procedure was developed to fit weighted and unweighted additive models of conjoint data obtained by categorical rating, paired comparisons or directional ranking methods. Practical uses of the procedure are presented to demonstrate various advantages of the procedure as a statistical method. (Author/JKS)
Descriptors: Analysis of Variance, Computer Programs, Data Analysis, Maximum Likelihood Statistics