Arthur Cropley (2006) emphasized the critical place that convergent thinking has in creativity. Although he briefly refers to the blind variation and selective retention (BVSR) theory of creativity, his discussion could not reflect the most recent theoretical and empirical developments in BVSR, especially the resulting combinatorial models.…

This introductory article discusses a blind-variation and selective-retention model of the creative process developed by Donald Campbell. According to Campbell, creativity contains three conditions: a mechanism for introducing variation, a consistent selection process, and a mechanism for preserving and reproducing selected variations. (Author/CR)