As the present tools for assessing attitudes of white toward blacks are methodologically flawed, a Situational Attitude Scale (S.A.S.) was developed. Such a test both provides a racial context and makes psychological withdrawal difficult. Ten personal and social situations with some relevance to a racial response were created. For each situation ten bipolar Semantic Differential scales were written. Two forms were written, differing only in that the word "black" was inserted into each situation in one form. The validity of the S.A.S. was determined by the mean difference between forms of responses by 405 white University of Maryland students. Strong evidence that the insertion of the word "black" into each situation caused subjects to respond differently from what they would have had the word not been inserted was generated. This finding has implications for future studies of and method in racial attitudes measurement. (JM)