Political Rallies: Their Uses and Effects.

Sanders, Keith R.; Kaid, Lynda Lee

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ249779

Record Type: Journal

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Political Rallies: Their Uses and Effects.

Sanders, Keith R.; Kaid, Lynda Lee

Central States Speech Journal, v32 n1 p1-11 Spr 1981

Argues that political speech-making can have significant impact. Surveyed audiences of four presidential candidates during the 1976 Illinois primary. Analyzed attitude/behavior changes and motivations for attendance. Noted that, while the strongest motivations were of a cognitive-orientation nature, reasons related to event excitement were surprisingly prominent. (PD)

Descriptors: Adults, Attitude Change, Audiences, Behavior Change, College Students, Communication Research, Higher Education, Media Research, Motivation, Political Affiliation, Politics, Speeches, Surveys

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A