Discusses measurement and evaluation as ways to justify reference work to users and library administration. A trivia contest is cited as a way to achieve public recognition, and measuring use of reference materials rather than the number of reference questions is recommended. User surveys and other measures of reference activity and value are also…

Considers trends in measurement and evaluation of reference service and summarizes research findings on the importance of reference work, library clientele, reference questions, duties of the reference librarians, and the effectiveness of reference service. Measures for the organization and performance of reference work, the adequacy of reference…