Employers are essential partners in sustainable work-integrated learning (WIL) programs. They aim to recruit talented students, and they create recruitment messages (e.g., job advertisements) to achieve this goal. Signaling theory suggests that aligning recruitment messages with WIL students' interests will enhance job attractiveness. This study…

This paper describes two classes of advanced data mining methods that can obtain actionable insight from cooperative education data: text mining of job descriptions and graph mining of job interview data. While these methods are not new in general, they have not been widely used in co-operative education research. A technical overview of each…