Dual-process models differentiate between two bases of memory, recollection and familiarity. It is routinely claimed that deeper, semantic encoding enhances recollection relative to shallow, non-semantic encoding, and that recollection is largely a product of semantic, elaborative rehearsal. The present experiments show that this is not always the…

The modality-match effect in recognition refers to superior memory for words presented in the same modality at study and test. Prior research on this effect is ambiguous and inconsistent. The present study demonstrates that the modality-match effect is found when modality is rendered salient at either encoding or retrieval. Specifically, in…