The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)

Market analysis for new program development in the community college occurs in four phases. (1) An overall manpower needs survey involving a canvas of all the employers and community organizations in the district. This phase is difficult because of the magnitude of the task, and the difficulty of forecasting changes in the market, especially in…

A survey was conducted to determine the availability of internship opportunities for fashion design students at Harper College and to measure the value of Harper design graduates to their employers. A sample of 279 manufacturers, contacts, and retail stores employing fashion designers were identified in the Chicago metropolitan area and after two…

Surveys were conducted of community needs for three types of technicians--computer operators, diet technicians, cable TV technicians--and for a regional crime lab to serve the Chicago northwestern suburban police. The purpose of the surveys was to determine whether community needs would justify inclusion of training programs for such technicians…