Descriptor
| College Administration | 1 |
| College Students | 1 |
| Feasibility Studies | 1 |
| Higher Education | 1 |
| Institutional Research | 1 |
| Marketing | 1 |
| Needs Assessment | 1 |
| Program Development | 1 |
| Student Recruitment | 1 |
| Surveys | 1 |
Source
| New Directions for… | 1 |
Author
| Lucas, John A. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Peer reviewedLucas, John A. – New Directions for Institutional Research, 1983
The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)
Descriptors: College Administration, College Students, Feasibility Studies, Higher Education
