A particular strategy for investigating effects resulting from a multivariate analysis of variance (MANOVA) is proposed. The strategy involves multiple two-group multivariate analyses. The two groups result from considering multivariate pairwise group contrasts or multivariate complex group contrasts. Assuming a given two-group analysis yields…

Two approaches of statistical testing are critically reviewed. A new approach, which is a hybrid of the two, is proposed. The new approach requires the researcher to think about the two types of potential inferential errors and an explicit alternative hypothesis of interest. (VM)