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Macaskill, Anne C.; Hackenberg, Timothy D. – Journal of the Experimental Analysis of Behavior, 2012
The sunk cost effect occurs when an individual persists following an initial investment, even when persisting is costly in the long run. The current study used a laboratory model of the sunk cost effect. Two response alternatives were available: Pigeons could persist by responding on a schedule key with mixed ratio requirements, or escape by…
Descriptors: Persistence, Costs, Investment, Decision Making
Lagorio, Carla H.; Hackenberg, Timothy D. – Journal of the Experimental Analysis of Behavior, 2010
Pigeon and human subjects were given repeated choices between variable and adjusting delays to token reinforcement that titrated in relation to a subject's recent choice patterns. Indifference curves were generated under two different procedures: "immediate exchange," in which a token earned during each trial was exchanged immediately for access…
Descriptors: Reinforcement, Psychological Patterns, Animals, Behavioral Science Research