To date, there has been very little empirical research examining why people gamble online or--just as importantly--why they do not gamble online. A grounded theory study examining the motivating and inhibiting factors in online gambling was carried out. The sample comprised 15 online gamblers, 14 offline gamblers, and 11 non-gamblers, and resulted…

To date, there has been relatively little research on Internet gambling. Furthermore, there have been few studies comparing the behaviour of Internet gamblers versus non-Internet gamblers. Using the game of roulette, this study experimentally examined (a) the differences in gambling behaviour between online and offline gamblers, and (b) the role…

Empirical research examining the situational characteristics of gambling and their effect on gambling behaviour is limited but growing. This experimental pilot investigation reports the first ever empirical study into the combined effects of both music and light on gambling behaviour. While playing an online version of roulette, 56 participants…