This paper explores an overview of an evolving framework to enable creative pedagogies as applied to three different higher education contexts. Based upon our experiences, we propose a critical framework for supporting and implementing mobile social media for pedagogical change within higher education. Our framework maps the SAMR educational technology adoption framework with three levels of creativity onto the Pedagogy-Andragogy-Heutagogy continuum. We illustrate the use of this framework in the context of three University courses: Communications Studies, Journalism, and Graphics Design. Critical to the framework is the establishment of collaborative communities of practice of lecturers and educational researchers who model the use of mobile social media in their own teaching practice. Implementing our framework has enabled a refocus upon ontological pedagogies rather than previous teacher-directed pedagogies. [For the complete proceedings, see ED557171.]