Political Knowledge and the Campaign Media of 1992.

Chaffee, Steven H.; And Others

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Peer reviewed

ERIC Number: EJ486264

Record Type: CIJE

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0093-6502

EISSN: N/A

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Political Knowledge and the Campaign Media of 1992.

Chaffee, Steven H.; And Others

Communication Research, v21 n3 p305-24 Jun 1994

Examines the effects of various mass media on political learning during the 1992 presidential campaign. Analyzes two voter surveys conducted in different states. Compares three indicators of political knowledge. Shows how campaign media added significantly to political knowledge among voters. (HB)

Descriptors: Communication (Thought Transfer), Communication Research, Discourse Analysis, Higher Education, Mass Media Effects, Persuasive Discourse, Political Attitudes, Presidential Campaigns (United States)

Publication Type: Reports - Research; Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A

Note: Special Issue: Campaign '92: Communication and the Political Process.