Peer reviewedERIC Number: EJ217438
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
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Available Date: N/A
The Relative Effectiveness of Praise and Derogation as Persuasion Strategies.
Burgoon, Judee K.; And Others
Journal of the American Forensic Association, v16 n1 p10-20 Sum 1979
Assesses the relative effectiveness of praise and derogation in persuading receivers and enhancing the speaker's credibility. Comparisons are made by sex of the persuader as well as the receiver. (JMF)
Descriptors: Audiences, Credibility, Debate, Females, Males, Persuasive Discourse, Public Speaking, Sex Role, Sex Stereotypes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A
