Talk of mass digitization generally brings to mind large-scale projects to scan huge collections of books. The Google Library Print project, the Open Content Alliance, and others have taken on incredibly ambitious projects to digitize enormous numbers of books in some of the world's biggest libraries. Digitization of book collections stands to fundamentally change how individuals find and gain access to the written word. In this article, the author takes a look at the opportunities made possible through the digitization of multimedia content.